STARTUP COACHING

Build Traction. Engineer Momentum. Close the Round.

Strategic startup coaching for US and European startups raising Pre-Seed and Seed capital. Start before your fundraise to build the right traction and accountability, then engineer a rigorous outreach process that actually closes. Master the process with guidance from an ex-Wall Street executive, angel investor, and a serial entrepreneur who has been in your fundraising shoes.

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Margarita speaking to founders at a fundraising workshop

Frameworks tested across leading accelerators & initiatives

Daya VenturesTime to Raise

Fundraising Coach

Daya Startups, Time2Raise by Tech Arena

MastercardFounder Institute

Mentor

Mastercard Lighthouse Fundraising Workshop, Founder Institute Funding Session

Norrsken

Speaker

Norrsken Foundation, Gothenburg Tech Week, Connect Sverige

The fundraising reality

Investors are looking for reasons to say no.

Raising early-stage capital in today's US and European markets requires more than a visionary idea. It demands extreme clarity, validated traction, and a tightly engineered process. Your job is not just to make them like you, but to make it impossible for them to look away.

Having sat on both sides of the table, as an angel investor and a founder who has fundraised, I know exactly what goes into a winning narrative and a resilient fundraising strategy.

The coaching framework

Two distinct phases: building the foundation and running the process.

01

Preparing for the Fundraise

Before you pitch a single investor, your foundation must be bulletproof. We transform raw vision into undeniable economic validation.

  • Goal Setting & Milestones

    Defining exactly how much capital you need, the runway it provides, and the specific milestones it unlocks.

  • Validating Assumptions

    Stress-testing your core business mechanics to ensure they hold up to institutional scrutiny.

  • Traction & Economic Validation

    Moving your metrics from weak indicators (loose interest) to hard economic validation (commitments, pilots, revenue).

  • Accountability Mechanics

    Establishing rigorous weekly tracking to ensure your business is fundable before the outreach begins.

  • Team Execution

    Motivating your co-founders, keeping everyone relentlessly focused on the milestones that actually matter for your raise.

02

Running the Round

Once your foundation is set, you shift into active execution. I act as your strategic sounding board as you control the narrative, build momentum, and navigate the path to a yes.

  • Refining Your Pitch Deck & Narrative

    We review and sharpen your storyline, ensuring a compelling, data-backed pitch that resonates with Pre-Seed and Seed investors.

  • Due Diligence Readiness

    Structure your data room so that when an investor leans in, you are prepared to clear their internal hurdles instantly.

  • Outreach Strategy & Pipeline Planning

    Map out a targeted investor pipeline and early outreach tactics that gather market feedback without burning your best leads.

  • Navigating Hard Questions

    We role-play the toughest investor pushbacks so you can answer independently with conviction and clarity.

  • Coaching on Momentum & Closing

    Pipeline management, ethically creating scarcity, turning soft commitments into hard ones, and driving your round to a close.

Sample schedule

Strategic rigor in a high-trust environment.

The exact cadence varies with the stage of your fundraise, but weekly 60-minute calls are a minimum.

Onboarding Intensive

A 2-hour upfront workshop to audit your materials, dive into your business model, and map out your fundraising strategy.

Weekly Coaching

A minimum of one 60-minute session per week to track pipeline progress, refine your pitch, and troubleshoot active investor conversations.

Team Alignment

Co-founders are welcome to attend sessions to ensure everyone is on the same page.

Designated Lead

One founder acts as the key contact, ensuring clear accountability and a psychologically safe space for the primary fundraiser.

Advisory scope & boundaries

I operate strictly as a strategic coach, not a lawyer, broker, or registered financial advisor. I do not advise on or assist with:

Legal Documents

Drafting or reviewing term sheets, agreements, or cap tables.

Fundraising Instruments

Choosing between Equity, Convertible Notes, or SAFEs.

Regulated Financial Activities

Soliciting investors, negotiating terms, or acting as a broker.

Founders must rely on qualified legal and financial counsel for the structural and contractual mechanics of their round.

Margarita Triantafyllidou

Your coach

Margarita Triantafyllidou, CFA

  • Serial Angel Investor & Entrepreneur
  • Startup Coach
  • Ex Wall Street, oversaw $90 billion of Growth Products at Morgan Stanley
  • 16 Years of Investing Experience

Ready to run your process?

Stop guessing what investors want to hear and start engineering a round that closes.

Schedule Your 30-Minute Discovery Call

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